If you sat down to order your new 1965 Imperial at your local Chrysler dealership, you very likely would have paged through one of these books. They typically show the different paint colors, recommended colors for stripes, interiors and even two-tone tops. There are also actual cloth and vinyl samples for the different interior patterns and swatches for the vinyl top colors and grains as well.

Special thanks to Matt Michalec (DetMatt) and Doug Hammer for this section. Matt let Doug borrow this book so he could scan it for us, thanks guys!